Stoned Wheat Thins?

Yes, I thought this was amusing, so I photographed it in my studio. The setup I used for this shot is common for products. The background paper is solid gray but the background gradient results from the light falling off as the background paper bends upward and away from the product. I used a 44" soft box, hanging directly over the product, facing down. The large soft box provides even lighting on all sides with no hard shadows. Because it is facing down, there is no direct light on the background paper behind the product. All other lights in the studio were off so there was no other ambient light. No adjustments were made to this image other than adding the text.

Nikon D7000 with Nikkor 50mm f/2.0 manual focus lens. Exposure: f/8 1/60 ISO 100. Studio strobe with 44" soft box